RP Data has a suite of services that are aimed at assisting organisations to understand and anticipate consumer behaviour by providing access to timely behavioural triggers. It allows marketing departments to retain their customer base and provide exceptional customer service while identifying new opportunities with strong return on investment (ROI).

Our marketing solutions are trigger based to reduce time-to-market through automation, data quality and coverage. They facilitate the timely execution of consistent and effective communications across multiple customer touch points. Our solutions allow organisations to focus on the most appropriate audiences so as to increase the marketing ROI of your business.

Some of the triggers are:

• Sales listings data, including Sold trigger
• Rental listings
• Equity trigger (positive and negative)
• Anniversary trigger
• Attribute added

These triggers are strong drivers to consumer behaviour. Some of the critical trigger points RP Data can effectively identify are:

• Refinancing an existing mortgage
• New mortgage take-up
• Home and Contents Insurance
• Life and Income Protection Insurance
• Utility connection and disconnection
• Wealth management product take-up

Indices and Aggregated Datasets

RP Data has the leading Indices in Australia using the most advanced index methodology knows as 'Hedonic' to help our customers identify where to invest their marketing spend for the appropriate target market. Some of the intelligence that the Indices incorporate are:

• Estimating residential property valuations at an area level over time
• Measuring historical residential property returns in a given suburb, postcode, region, city or nationally over any given period of time (e.g., months or years)
• Measuring historical residential property risks in a given suburb, postcode, region, city or nationally over any given period of time (e.g., months or years)
• Forecasting future residential property returns or risks in a given suburb, postcode, region, city or nationally over any given period of time (e.g., months or years)

For more detailed information on our leading Indices click here