Every year Australian apply for almost 1 million mortgages due to property sales or refinancing activity. Keeping the profitable customers you have is essential as well as finding new ones and in this market you need to find the type of customers you want. Often lenders and service providers are not aware of their customer intentions until very late stages of the process, which may be too late to retain or win the customer.

RP Data is Australia’s largest property ownership, sales, and listings information database used by over 70% of industry professionals 30,000 times every day. Our marketing intelligence system makes it possible to detect and capture relevant activity and use the event as an early warning trigger for proactive retention strategies to be considered, depending on the customer profile and profitability. This enables defection rates to be reduced and so profitability can be improved. Often the home loan defection will lead to the loss of other products as well, so early detection of potential defection can make a significant contribution to the bottom line.

Contact RP Data to find out how we can increase your customer retention and customer profitability.